jane_cunningham

In every case her ethos that high-quality, sensitive donor-focused communications and ongoing investment in people, influences everything she does.

Jane’s innovative skills and natural instincts for fundraising range across all forms of individual donor development and led to foundation of the highly successful, full service fundraising agency, Personal Telephone Fundraising.

Her ability to listen and see things from a supporter perspective and to develop strategic and creative responses has led to her pioneering many new fundraising initiatives in the UK, Europe and the US.

Personally responsible for pioneering Face-to-Face street fundraising on behalf of Greenpeace UK in 1997, Jane has developed a broad and extensive knowledge of the charity fundraising market, having served as a consultant across America and Europe.

Her distinctive approach to fundraising strategy, working with staff and volunteers alike, has delivered consistent innovation in community events fundraising; in developing a range of bespoke committed giving programmes, in designing and implementing major donor development campaigns and in establishing effective legacy fundraising campaigns, each across multiple communication channels.

Jane’s practical expertise in segmentation analysis based on rigorous interrogation of key supporter trends from complex database analysis; coupled with her intuitive strategic and tactical guidance; facilitates clear, achievable pathways for a fully integrated response to individual donor development strategies for both large organisations and for those with developing fundraising potential.

Jane’s unique experience of individual donor development and her Innovative approach to fundraising strategy, client/supporter relationships and her continuing contribution to the development of fundraising professional practice have been recognised by award of Fellowship of the Institute of Fundraising.

IOFNationalAwards